Hello there! I'm Candice, and you guessed it,
I'm a copywriter
Meet Candice
For over two decades, I’ve been deep diving in the wonderful world of words, crafting compelling copy for advertising giants and some awesome small-business owners too.
I’ve helped them all find their voice, beef-up their brands and rake in some sweet rewards. There’s no ego here, just pure passion for crafting powerful copy that doesn’t only get results, but works towards the greater good of our world, too.
Whether it’s the spark of an idea in a kick-start briefing or the thrill of watching a 360 campaign go live, I’m driven by the joy of bringing words to life, crafting stories that resonate and moving your audiences to take action.
From snappy social media posts to in-depth medical articles, to multi-location TV commercials, my work has helped sell everything from powerful industrial machinery and global chocolate brands to age-defying beauty products and pizza.
So whether you need a highly conceptual brand campaign, a laser-focused retail drive or a new LinkedIn bio, I’m your girl.
Take a peek at my work, and when you’re ready to make some magic, let’s chat
My Work
Take a quick journey through some of my most-loved creative projects, where I was involved from the initial concept development phase right through to final execution.
Let's Make Magic
Testimonials
What it’s like to work with me.
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“Candice was a contractor in the Webber Wentzel marketing team for a period of 9 months, and was an absolute pleasure to have onboard. She very quickly build the necessary relationships with our stakeholders to gain their buy-in and enable her to grasp very complex legal concepts and translate these into palatable creative copywriting for both internal and external clients. I would highly recommend her expertise.”
Anita Raubenheimer Integrated Strategic Marketer, Performance Marketing, Communication and BrandingRead more -
“Candice is one of those very rare finds that you would like for her to be with your Company forever. She is top of my list should I be looking for talented conceptual writers. An amazing talented lady and beautiful human being.”
Mary Palmos HR Manager FCB South AfricaRead more -
“I have had the pleasure of working with Candice twice in my career and can highly recommend her to anyone looking for an outstanding senior copywriter. She has a fabulous work ethic, an enviable way with words and is just the nicest person on top of all that talent.”
Louise Johnston Managing Partner at OgilvyRead more -
“Candice is one of the go-to perma-lance copywriting resources in the Ad industry in Mzansi (and beyond). She comes into an agency, gets the brief, and gets on with it. Whether you need her for a month or three she shows up, she's an absolute pro, she gets sh*t done, she doesn't involve herself with politics and after just a few days she feels like she's part of your team. She has a unique ability to adapt to any type of brief and do a stellar job on it ... Traditional, BTL, TTL, ATL, Digital, Social ... it don't matter. #GirlsGotGame”
Jacque Matthee Award Winning Executive Creative LeadRead more -
“Candice is a very experienced copywriter who makes an effort to understand a brand as well as make use of customer insights, relevant to the target market, to write copy that resonates with them that then leads to brand love and/or sales. Hard working, insightful copy.”
Mariette Nebuloni Executive Head – Retail Marketing at VodacomRead more -
“Candice is definitely one of the most talented and professional copywriters that I have had the privilege of working with on some of the biggest brands in South Africa. Her ability to problem solve with clients in recording sessions, on the fly, has always made the recording process run very smoothly and efficiently. I would highly recommend using Candice on your brand and I look forward to continuing our working relationship!”
Steve Gounaris Head Sound Engineer, Sound Designer and Music Composer at Finetune StudiosRead more -
“Very few people are as powerful a talent as they are a nurturer of talent, and Candice is most definitely one of these rare gems. As a fresh, junior copywriter starting out in a multimillion-rand company, I become the new kid she took under her wing. Through her sheer patience, guidance and mentorship, I have learnt and grown exponentially as a copywriter as well as a female talent in advertising. Two years later, I am trusted as a strong creative on multiple big campaigns and I owe this growth to her. As a mentor and a writer, she is exceptional, but holistically, she is one human you will forever be proud to have had on your team.”
Reaorata Mashaba Marketing Consultant | CopywriterRead more -
“I have worked with many freelancers throughout my career, but Candice was a unique one to work with. Her work ethics are commendable, and she is easily adjustable to any situation which comes from her many years of experience.
Candice expertly filled the senior conceptual copywriter role at Y&R for the two years we worked together. Her multitasking ability was unlike I’ve seen before and made working with Candice not only a pleasure but ensured we delivered on time, every time.
What I most admired about Candice was her authentic nature, and her aptness in handling any challenge calmly and professionally, even with the trickiest of clients. This natural skill of hers helped us maintain a great team relationship, and even more so, great client relationships too.
I most certainly highly recommend Candice to join your team.”
Leanne Bird Global Programme & Operations DirectorRead more -
“Candice is incredibly talented, fast and efficient. Her beautiful soul and love for her work shines through every time. She’s such a pleasure to work with, the ideas just flow naturally making every job easy. I would love to work with her again soon.”
Bronwen Pye Creative DirectorRead more
Brands
Just a few of the inspiring brands that I have had the privilege of working on.













Let's Chat
Telephone:
+27 82 870 1087
EMail:
letschat@candicethecopywriter.com
